USPS: 70% increase in tactile promotions (2017 to 2019)!
The USPS Mailing Promotions are designed to encourage mailers to try new things and continue utilizing mail as part of their multi-channel marketing mix. The result of their recent Tactile Promotion Initiative is a 70% increase in volume and a 34% increase in participants!
The 2019 Mailing Promotions are also designed to help marketers engage their customers by using dynamic color print, mobile technology as well as traditional mail techniques and new technologies. Best practice envelope used as sample for the campaign by the USPS is a W+D envelope produced on a W+D 410 Easy Enveloper. This special campaign will end on July 31, 2019.
For more information on this and other campaigns, please go to the Official Mail Guide.