Earlier this year W+D also won an InkJet Summit best case study analysis award for its innovative BB1000 technology. The W+D BB1000 will be showcased and running live at this year’s Printing United show in Las Vegas in October.
The Pinnacle InterTech Awards exemplify the most advanced development of technologies that are predicted to have a major impact on the printing industry and is bestowed upon new technologies judged as truly innovative and likely to change the future for printing companies. A highly qualified, independent panel of judges deliberated over the technology nominations and concluded that the W+D BB1000 mailing technology deserved this recognition.
The new W+D BB1000 which is an all-in-one direct mail production finishing + inserting system for existing production inkjet press output. The single converting and inserting workflow speeds up the mailer time-to-mailbox while reducing production touchpoints for a completely personalized 1:1 direct mail envelope letter package experience. The BB1000 produces real envelope mail packages which has been shown in studies to outperform, postcards, wraps, and self-mailers in (RoAS) return on advertising spend.
Andrew Schipke Vice President of Marketing and Strategic Sales for W+D notes, “As production inkjet moves more and more into the direct mail space, we have now seen a need for new easy-to-operate envelope converting and finishing solutions for the commercial printers and mailers. The W+D BB1000 is our newest and fastest time-to-mailbox all-in-one solution that we now offer to commercial mailers who are already owners of production inkjet presses. No longer is high print quality 1:1 direct mail only limited to a postcard or self-mailer. W+D now takes the proven effectiveness and superiority of envelope letter mail to a new level with a complete data-driven 1:1 personalized envelope letter mail package – 1:1 envelope (front and back) and mail-matched personalized content.”