Production Transparancy in Direct Marketing
Database driven marketing commonly results in runs getting smaller but on the other hand getting more targeted and more sophisticated, and of higher value.
Personalized direct mailings are the standard and inserting systems have cameras to control matching, selectivity or town sorting. Furthermore, state of the art inserting systems – whether in transaction or direct mail include comprehensive tracking and reporting capabilities. Therefore, modern inserting systems meet all the prerequisites needed to provide production transparency, not only in numbers but down to documentation on mail piece level.
On its W+D BB700 S2 W+D has made standardized production and detailed mail piece reporting a standard. This may not only provide for more production transparency internally, but could also serve as a distinguishing quality features also towards your customers.