Direct Marketing solutions

Multiple personalized inserts

Multiple personalized inserts

Personalized direct mailings have become the standard, however, customers are also showing much greater interest in being able to process multiple personalized products such as letters, response cards and order forms. How do you maintain productivity and the integrity of the mailing when every mis- or double pull and every bindery defect causes a sequence error, consequent stop of the machine and the risk of integrity of the mailing being compromised by the operator?

 

W+D recently introduced the Auto Mismatch and Sequence Recovery feature for its W+D BB700. Sequence errors will be detected by the camera read and errors (up to three consecutive products) will be corrected automatically through the new batch or multi feed capability of the rotary feeder. Faulty sets will be diverted and, once back in sequence, the system will continue – without a machine stop and without operator intervention. Substantially increased production rates and less worries about mismatched mailings are the benefit.