USPS Irresistible Mail™ Contest 4th Quarter Mailing of 20,000 Pieces Uses New Trophy Shape-Cut Envelope
The USPS “Irresistible Mail™” quarterly contest reminder mailed on March 10th, 2017 used a trophy shape on the trailing edge of the outer envelope mail piece. W+D North America (Lenexa, KS) and ANRO Inc. (West Chester, PA) were thrilled to deliver on the challenge of developing a physical mail piece that would both “stand out” and meet all USPS automation requirements. ANRO lead the creative for the 6 x 9-1/2 outer envelope with a novel trailing edge “trophy” shape and a “blueprint for victory” coffee scented inspirational insert.
The envelopes were then converted on the new W+D 410 Easy Enveloper, a machine featuring W+D’s complete cut flex die system enabling the matching trophy shape on the face and back panel while keeping within the critical height-aspect ratios and paper tolerances needed for postal automation and inline patch foiling that gives the look of hot stamped foil at only 10% of the cost. The USPS Pricing & Classification Service Center “determined that the pieces are automation compatible” per case letter #82489.
The 20,000 piece mailing entered the mail stream on March 10th with three outer envelope conditions: silver foil leaves, gold foil leaves and printed leaves with a poly window. To request an Irresistible Mail™ final quarter 6 x 9-1/2 booklet sample with the trailing edge trophy and coffee scented insert please reach out to Brook Spaulding, W+D North America (+1 913-563-8718 cell or or Carlyle Bauer (+1 610-235-0298).